Viral Video – What’s Not To Love About Clickbait?

Two skateboarders shoplifting munchies from a minimart…

A real criminal shows up, armed and dangerous, to rob the place…

The skaters shut him down, and even give him a bit of a smackdown. And it all gets captured by a security camera!

What’s not to love about that? Of COURSE it’s going viral!

Imagine YOUR video did that.

Sounds great, right?

 

But wait.

One problem: it wasn’t real.

 


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Are Fake Clickbait Videos the New Norm?

The video was a teaser trailer for a Facebook web series called Five Points. It involves teenagers, obviously. Multiple points of view. Life-changing events. The thing is, whether it sounds like a good series to you or not. Is fake security camera video footage is a good way to promote it?

How would you, as a viewer, feel when you found out you’d fallen for fake news?

More importantly, how would you feel about the brand that just played you like a violin?

 

Video in the Age of Transparency

Facebook did this.

You know, the same Facebook now saying it’s on a mission to combat fake posts.

The Facebook that changed its ranking algorithm to downgrade inauthentic posts.

Zuckerberg himself crowed fewer people were now watching viral videos on Facebook, and that was making the experience better.

As if no one would notice.

To be fair, it’s a promo for filmed entertainment. Quite likely, the clip is a scene from the show. Also, they did tag it with the show’s branding when *they* posted it. However, it looks like one or several Twitter users chopped off the branding to make it look more realistic.

Was Facebook behind these retweets? Does it matter? Facebook has packed the Five Points page with viral-looking social media posts. All fakes.

Feels a bit… icky. Doesn’t it.

 

A Way Forward

At this point, Facebook might be big enough to push around any 800-pound gorillas they choose. It’s not likely that this story will hurt their brand in any significant or lasting way…

But would a stunt like this fly past your audience as easily?

The same internet that makes it possible for fake news to travel at the speed of light also makes it nearly impossible to keep inauthenticity a secret.

There is of course another way: keep it real.

Keep true to what your brand is about.

You may not get as many views as a clickbait video that goes viral, but the views you get are likely to be better quality views, viewers genuinely interested in your message.

No matter what industry you’re in, no matter who your potential clients and customers are, it’s possible to make compelling videos that are true to your brand.

 

Want video that captures eyeballs while staying authentic?

You want compelling video. You don’t want to sell your soul. You need to not only make video with impact, but the right kind of impact. What do you want potential customers to remember about your brand?

VimiVideo can guide you and your brand through the video weeds. Get in touch today to find out how!

 


High on engagement, low on distraction, videos are perfect for your marketing, brand and training materials – They make complex ideas easy to understand in a fun and engaging format.

See Pricing