Facebook Marketing Case Study – Video Provides Six Times the ROI over Other Content Types

In a recent case study we ran with one of our healthcare clients, a large international hospital, we discovered that in the space of a single month videos scored 6 times the reach and 3 times the engagement of all other post types COMBINED!

In hindsight this shouldn’t really come as a surprise – With attention spans on decline, and online content growing at exponential rates, it’s getting harder and harder to captivate your customers. Increasingly major brands are  turning to video to get their messages through. Here’s why


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3. VIDEO GRABS ATTENTION

Imagine visiting two websites:

Website A hits you with a wall of text.

Website B has only a few words, and a short video.

Which website retains your attention?

Obviously the video, but why?

Read on…

2. VIDEO IS 60,000 EASIER TO PROCESS THAN TEXT

Video are much easier for our brains to process than text – In fact we’re capable of processing images 60,000 times (!!!) faster than text. Whatever message you’re trying to convey, video is the express lane to your customers’ psyche.


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1. VIDEO IS EASIER TO REMEMBER

Because video easier to process it’s easier to remember as well. Think about the home you grew up in? Easy, isn’t it? Studies show people commit to memory 6x the amount of information from videos as they do from text.

LEVERAGE VIDEO BEFORE YOUR COMPETITION DOES

Video gives your messaging a big advantage over the competition, but with popularity surging businesses are catching on fast- It’s time to move now, or risk playing catch up…

VimiVideo’s proven team is here to help your brand hit the ground running with cool, effective, and affordable video content. Get in touch today to find out how! (tal@vimivideo.com)


Start selling more with video today

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