Explainer Videos – How Long Should Yours Be?

If you’re going to take the plunge and create an explainer video, a major decision you’ll need to make is, how long will it be? You want to make sure your message is properly communicated, but if it’s too long, no one will stick around long enough to watch it.


Start selling more with video today

See pricing


 

Explainer Video Length – The Problem

You’ve probably heard this before: you have the first 10 seconds to engage a viewer. If that’s not enough pressure, the longer your video is, the less of your audience will stick around to watch it.

But you can’t say everything you want in just ten second, so you need to find that sweet spot – not too short, not too long, but just right. Long enough for your explainer video to make sense, but short enough so your viewers watch all the way through.


Start selling more with video today

See pricing


 

Finding the Right Length For Your Explainer Video

Although attention spans are a worry, you also need to consider other factors:

Feature highlights can be done rapidly and backed up with strong visuals. Explaining best practices usually requires more time for text narration.

The source of your viewers matters as well. Viewers on Youtube have more patience for longer clips than those coming through Facebook (more on that here).

In any case you need to make sure your content is interesting, otherwise your viewers will quit on you mid-video. This applies to any length, but obviously the longer the clip, the greater the risk.

 

For An Optimal Explainer Video – Consult a Pro

VimiVideo has long track record of working with clients in Thailand and worldwide to create impactful explainer for many purposes. Contact us today to consult with our experts on the optimal length for your next production.
 


Start selling more with video today

See pricing