For Startups in Vietnam, Explainer Videos Drive Success – Just Ask VieVie Healthcare!

Alex Holroyd-Smith and his partners over at VieVie Healthcare wanted to offer a more convenient way for people in Vietnam to receive basic healthcare services. It seemed to them that many Vietnamese felt going to the hospital or doctor’s office was time-consuming and inconvenient, so they would avoid addressing medical issues. With that in mind, they developed VieVie, a healthcare app for the Vietnamese market, that would connect doctors to patients easily and conveniently. With an average 10-minute response time, VieVie users could often resolve simple medical problems without having to go to the hospital.

“The process was very straightforward,” said Alex.”As a start-up, this was a learning journey for us in terms of trying to work out what we wanted, but the Vimi team was very responsive.”

 


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Why an Explainer Video?

Once they established VieVie, they began determining their marketing strategy and how to position themselves in the market.  “We wanted a fun, illustrative way to show people who we are, what we are trying do to, and how we can address their health problems,” explained Alex. Although they had a less than successful experience with another firm, VieVie approached Vimivideo to produce a short mobile video for them.

 


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Working on the Explainer Video

“The process was very straightforward,” said Alex. “As a start-up, this was a learning journey for us in terms of trying to work out what we wanted, but the Vimivideo team was very responsive.” Because the target audience is the Vietnamese middle class, there a few rounds of scriptwriting and honing to ensure the messaging on point. Also, there were time concerns to consider. “We weren’t sure at first whether we wanted a one-minute or one-and-a-half-minute video… there are big implications around timing in terms of the number of people who drop off [from watching].”

 

“But once Vimivideo put the finalised script and voiceover to the animation – …we’re a professional outfit by having a video like this”

 

The Surprising Added Value of Explainer Videos

“Everything on the whole was great…for what we paid, it was definitely worth doing.” Not only did VieVie use their Vimivideo-produced video as a tutorial for users and as an explainer during presentations, but “it brought up team morale by showing them we’re a professional outfit by having a video like this.”

 

Let Vimivideo create the perfect video for you too!

Whether you’re a start-up or a long-established firm, you too can enjoy the benefits of a short, animated video like VieVie. Contact Vimivideo today to find out how!

 


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