Create Your Mobile Video Ads First

Successful mobile videos ads require more than shrinking traditional video ads – they need to be crafted specifically to suit the audience and medium, not just to fit the screen.

It should be no surprise mobile devices comprised 70% of total time spent watching digital media in 2017. But even with a growing mobile-only or mainly-mobile audience, many advertisers treat mobile platforms as an afterthought.


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Mobile ads are not traditional ads

Traditional ads created for cinema or television rely on the fact that audiences will pay attention for most, if not all, of the ad. Mobile ads, however, must compete with other screen content vying for attention.

Advertising’s main goal is brand recognition. And on formats like Facebook, traditional ads, and even traditional ads adapted to mobile, do not do as well as ads created for mobile first. A major factor is not only how long the ads are, but also how quickly was the brand introduced.


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Mobile first ads capture and keep attention

Ads adapted to mobile may have better brand recall than traditional ads, but it still has room for improvement. Ads simply adapted to mobile are usually a refit to suit the smaller screen, however with it basically being the same content, it often loses attention – This means less impact.

“Mobile-first” ads fully embrace the medium; since mobile offers very limited time to captivate the viewer, mobile first ads communicate their messaging very quickly and with much greater effect. In many cases these are ads are planned for syndication exclusively via social media, and as such are “naughtier” than their traditional counterparts, as they’re completely free of traditional media’s sensitivities.

Need help with mobile first ads? Talk to an expert!

You don’t need to come up with a whole new campaign for mobile first ads. You do need to make sure you have the correct approach for the best impact. Greater impact means better brand recall.

VimiVideo can do just that for you and your brand. Get in touch today to find out how!


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